Leadership
Our Leadership Team

Robert Woolley is the CEO of HuFriedyGroup.
He is a proven executive with deep, global P&L responsibility across the highly competitive medical device, dental, and hearing instrument sectors.
Mr. Woolley joined HuFriedyGroup from Sonova Group, where he served as Group Vice President of Hearing Instruments, overseeing their $2.0 Billion+ Global Hearing Instrument Business Unit. His experience includes previous senior executive roles at Straumann Group, where he was Executive Vice President for both North America and Western Europe, and consistently delivered double-digit growth and secured significant market share gains.
His extensive background includes leadership roles at Stryker, TriVascular, and Medtronic, where he focused on commercial strategy, product innovation, and operations in U.S. and European markets.
Mr. Woolley holds an MBA from Harvard Business School and a Bachelor of Science in Mechanical Engineering from Brigham Young University. He is recognized for delivering breakthrough innovation, commercial execution, and building high-performing global teams.

Matt Berns is Senior Vice President and Chief Administrative Officer. In this role, he oversees Legal, Compliance, Regulatory Affairs and IT.
Joining the company in 2006, Mr. Berns assumed increasingly broad responsibilities for legal matters, supporting corporate and transactional work, in addition to overseeing regulatory affairs. During his tenure with HuFriedyGroup, he has also played a commercial leadership role, overseeing the private label / OEM business unit.
Prior to joining HuFriedyGroup, Mr. Berns spent much of his legal career in-house, notably in telecom and water treatment. Prior to that, he worked in public policy for the State of Illinois and then as a litigator.
He currently serves as a board member of the Dental Trade Alliance and has previously served as a trustee for Illinois public pension funds.
Mr. Berns earned a Bachelor of Science in Finance from the Gies College of Business - University of Illinois Urbana-Champaign and a Juris Doctor from University of Michigan Law School

Christophe brings over two decades of leadership across the dental and med-tech industry, most notably with the Straumann Group, where he helped drive global growth and innovation in digital dentistry and orthodontics. He later served as Global Vice President, Orthodontics at Henry Schein, leading the global expansion and integration of advanced orthodontic solutions.
An entrepreneur at heart, Christophe founded ventures in digital oral health innovation. His career reflects a passion for transforming clinical practice through technology, collaboration, and purposeful leadership.

Crystal Diaz is the Chief Human Resources Officer and leads the global HR team. She brings over 15 years of experience in Human Resources, including building HR functions from the ground up and aligning HR initiatives with business goals. Crystal has a track record of success in complex businesses, including building organizational value by strengthening people, processes, and performance.
Prior to joining HuFriedyGroup, she served as Vice President of Human Resources at Dynamic Manufacturing, a privately held motor vehicle manufacturing supplier of drivetrain components serving the OE automotive industry.
Crystal holds a Master of Science in Human Resources Management from Roosevelt University and a Bachelor of Arts in Economics from the University of Illinois in Chicago.

Dan brings more than 30 years of leadership experience across regulated MedTech, pharmaceutical, and healthcare technology, including helping build the enterprise stage-gate system that lifted R&D pipeline productivity at Hospira.
He founded Cypris Medical, bringing an FDA-cleared surgical device to market, and most recently led product strategy for the Parts portfolio at PartsSource, a Bain Capital company. He brings an outside-in, workflow-driven approach to product and innovation, grounded in clinical need and a discipline for translating it into solutions that help customers be the best in practice.
Dan holds an MBA with distinction in Marketing, Management, & Strategy from Northwestern University and a Bachelor of Business Administration in Financial Management from the University of New Mexico.

Mark brings more than three decades of global finance and operational leadership experience across publicly traded and private equity-backed, medical device, industrial, and manufacturing organizations. Mark has held a number of leadership positions, most recently serving as CFO of Catalyst Acoustics Group, where he helped lead the company through significant transformation and a successful exit, delivering strong operational and financial performance. Prior to that, he held senior finance leadership roles with organizations including Jon-Don, Accudyne Industries, Roper Technologies, Abbott, Whirlpool, and KPMG.
Mark earned his Bachelor of Science in Accounting from Illinois State University and an MBA from University of Notre Dame Mendoza College of Business.
Mark is recognized for building high-performing teams, driving operational discipline, scaling finance capabilities, and partnering closely with leadership teams to accelerate growth and value creation. His experience leading complex global organizations and PE-backed businesses makes him exceptionally well-positioned for the next chapter of HuFriedyGroup's journey.

Michael Starkey is the Chief Digital Officer overseeing the implementation of digital tools and technology for optimal business growth.
He is a digital strategist and product engineering leader with over 20 years of experience helping Fortune 300 companies drive growth through technology. His background includes ERP systems, custom software, and 12+ years leading agile product teams in close partnership with the business to deliver real, measurable outcomes.
Focused on E-commerce, CRM, and Supply Chain, Michael blends a customer-first mindset with a belief that technology should enable, not just support, the business. Prior to executive roles in distribution and manufacturing, he spent nearly a decade in consulting, guiding clients across industries through digital transformation. He's known for building high-performing teams and leading complex initiatives with a clear, forward-thinking approach.

Fabio Molinaro is the International Chief Strategy Officer for HuFriedyGroup. In his role, he oversees the strategic direction and execution of all commercial activities outside North America, ensuring continued growth and success across the markets outside North America. Additionally, he focuses on identifying and developing key partnerships, as well as potential acquisition initiatives in the international markets, to support HuFriedyGroup's long-term expansion and innovation strategy.
Prior to joining HuFriedyGroup, Mr. Molinaro partnered with the company as an external dental consultant, formally joining the team in 2010 as the Regional Sales Manager for South Europe, Middle East, and Africa. He later took on the roles of Managing Director of Sales and Marketing (EMEA) and Vice President, Managing Director (EMEA).
Mr. Molinaro served in the Army before earning a Political Science degree from Trieste University. He completed his MBA at Bocconi University in Milan and is currently working towards a Certificate in General Management from INSEAD business school in Singapore and Fontainebleau (FR).

Carol is a seasoned global medtech leader with nearly 20 years of experience spanning general management and commercial operations. She has led multi-billion-dollar businesses and consistently driven revenue growth, margin expansion, and market share gains across diagnostics, orthopedics, ambulatory surgery, and robotic-assisted surgery.
Most recently, Carol led the U.S., Canada, and Latin America commercial organization at Cepheid, delivering above-market performance through a dynamic post-pandemic environment. She previously spent 15 years at Johnson & Johnson in senior U.S. and international roles, where she led turnarounds, operating-model shifts, and high-performing teams across multiple business units.
Carol holds an MBA and BS from Southern Methodist University and a Global MBA in Management from Universiteit Antwerpen. She is based in Dallas, Texas, with her husband and two children.

Robert Wojdelko is a seasoned executive with more than 28 years of experience in Supply Chain and Operations. He holds a bachelor's degree in Mechanical Engineering and an MBA with a concentration in business finance. Over the course of his career, Robert has demonstrated exceptional leadership, guided diverse teams, and driven complex challenges toward sustainable solutions. He has held progressive leadership roles at GE Healthcare, GE, Envista, and Danaher.
Robert brings deep operational expertise, business acumen, and a strong commitment to daily engagement with his teams. He is known for actively advancing continuous improvement initiatives aimed at enhancing operational efficiency. His analytical mindset and attention to detail enable him to identify root causes, implement effective solutions, and consistently exceed performance targets, including delivering cost savings and improved customer satisfaction. His Lean background reinforces his leadership approach, emphasizing humility, transparency, and focus on the "critical few" to strengthen problem-solving capabilities.