Ron Saslow
Chairman and CEO When Ron’s career at Hu-Friedy began in 1990, he devoted his time to establishing relationships and distribution channels for the company’s products in the Asia-Pacific region, including Japan, Korea, Thailand, Taiwan, China, India, Malaysia, Australia and New Zealand. He remains very active in that segment of Hu-Friedy’s business. In 2004, Ron became CEO and later assumed the responsibility of Chairman of the Board in 2011.
Ken Serota
President Ken began his affiliation with Hu-Friedy in 2004 as a member of the company’s advisory board and went on to serve as Executive Vice President and CFO. He was named President in 2011 and served in that role until Hu-Friedy’s acquisition by Cantel Medical in 2019. He is now president of the Dental business segment for Cantel and is responsible for the combined Hu-Friedy Crosstex and all dental subsidiaries. Previously, Ken was President and CEO of Liberty Group Publishing. He has also held various executive-level and board of directors positions with a focus on mergers and acquisitions, business process optimization, and overall financial management.
Richard Saslow
Chairman Emeritus Richard Saslow acquired Hu-Friedy in 1959 from founder Hugo Friedman. He served as its President for the next 41 years, transforming Hu-Friedy from a small boutique instrument maker to a world class dental company and brand. Today, Richard continues to guide the company from a strategic standpoint as Chairman Emeritus.

Check out the Dental Distribution Hall of Fame article that features Richard Saslow.

Howard Wax
Senior Advisor When Howard joined Hu-Friedy in 1970, he was just the 18th employee. Because of his strong partnership with Richard Saslow and his leadership in expanding Hu-Friedy internationally, he quickly advanced to the position of Executive Vice President and later became its CEO until turning over the reins to Ron Saslow in 2004. Today, with more than 40 years of service, Howard remains dedicated in his role as a Senior Advisor to the CEO and President.